In order to market anything—a product, a person, an organization, or an idea—you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as your measuring stick when evaluating any, and all, marketing materials, from your logo to the color of your business cards.
A solid brand identity can be the critical groundwork for developing customer loyalty, customer retention, and a competitive advantage.
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