Market research is the foundation of every confident business decision, no matter your stage of entrepreneurship. It helps small business owners understand the landscape they’re operating in, industry trends, customer needs, competitor positioning, and product opportunities so they can build offerings that truly resonate. By learning how to gather and interpret simple, practical data, entrepreneurs can validate ideas, refine their messaging, price effectively, and reduce the guesswork that often leads to overwhelm or wasted effort. This session breaks market research down into clear, approachable steps that empower business owners to make informed choices and move forward with clarity and confidence.
Learning Objectives
By the end of this webinar, participants will be able to:
· Understand the core types of market research and when to use each one
· Identify the right research questions for their stage of business
· Use simple, low‑cost tools to gather meaningful insights
· Turn research into decisions about products, pricing, marketing, and positioning
· Avoid common research mistakes that lead to wasted time or misdirection with facilitator Ramona Gallagher.
Register at: Making Confident Decisions Through Market Research Tickets, Wed, Feb 11, 2026 at 11:30 AM | Eventbrite